Client Spotlight: Jocelyn Schumacher’s Real Estate Debut with SoDak Realty
- Kendra Keil
- Jun 6
- 3 min read
When Jocelyn Schumacher came to me as a new agent with SoDak Realty, she wasn’t just looking for a few tips—she was looking for the right foundation. A recent referral from her broker, SoDak Realty, helped point her in the right direction. Jocelyn wanted to manage her own social media but knew she needed guidance, direction, and tools that matched her vision.
Together, we built her marketing foundation through a Social Media Strategy Session and a Mini VIP Content Creation Day—complete with 25 images, five videos, and a personalized intro video.
From Human Resources to Real Estate: Jocelyn’s Journey
Jocelyn’s path into real estate wasn’t linear—it was purposeful. After transitioning out of a career in human resources, she began to seek a career that allowed for creativity, flexibility, and meaningful impact.
Her love for DIY projects, staging homes, and helping others made real estate a natural fit. Add in her upbringing in a military family and years of moving around, and you’ll understand why helping others find “home” is more than a transaction for her—it’s personal.
After researching local brokerages, Jocelyn chose SoDak Realty because of its professionalism, autonomy, and down-to-earth leadership. She was drawn to Jason’s no-pressure approach and dedication to digital growth—something she now mirrors in her own brand.
Building Her Brand from Scratch
Jocelyn came into our strategy session ready to learn. While she had previously managed a Facebook page for her cleaning business, she hadn’t yet ventured into Instagram or had any experience creating marketing funnels for real estate.
We explored her brand tone, ideal clients, preferred content types, and goals. Her brand vibe is:
Warm/Modern with a bit of edge
Focused on authenticity, reliability, and professionalism
Rooted in her ability to connect with families, military movers, aging clients looking to downsize, and out-of-state relocators
We developed two unique buyer personas to guide her content strategy and built out a blueprint to support both buyers and sellers across Watertown and Aberdeen, South Dakota.
We also covered:
Competitor analysis
SWOT analysis
Branding color palette (hello sage, cream, brown, and black)
Tool suggestions
Hashtag library
Tips for authentic yet professional content creation
Our goal: make marketing feel natural, not forced.
The VIP Content Creation Day
Two weeks after our session, we dove into content creation. We planned everything—from locations to outfits to shot lists—based on her strategy. Here’s what the shoot looked like:
📍 Locations:
Terry Redlin Art Center
Downtown Watertown, SD
SoDak Realty Office
🎥 What We Captured:
Headshots
Desk scenes
Lifestyle shots around town
B-roll footage (which she can use for reels, story content, and branded intros)
An introductory video to warmly welcome her future clients
All of this was shot in 4 hours and edited within a week and a half. She received both edited and raw video footage (with an option to add partial raw video files as a $75 add-on—a smart move for anyone wanting long-term video mileage).
Why Raw Footage Matters
The ability to repurpose content is gold in digital marketing. Raw footage gives clients flexibility to cut, repurpose, and recreate clips across different platforms—maximizing their content's shelf life and adapting it to future trends or seasonal campaigns.
What Jocelyn Had to Say
“You are truly amazing. I really have no idea how you pulled that off. I love it, all of it. I feel bad, I'm not going to lie, I was almost writing this off before I even gave you a chance… not because of you, but because I never like anything of me. So… Thank you!” 🥰— Jocelyn Schumacher
Why She Stands Out
Jocelyn isn’t just another agent—she’s a perfectionist with a heart. She wants her clients to feel seen, supported, and empowered. She’s not afraid to jump in and help stage or clean a space. Her communication is prompt, thoughtful, and refreshingly honest. And she's passionate about growing her business with integrity and connection.
If you’re looking to follow a real estate journey built on trust, transparency, and transformation, keep your eye on Jocelyn Schumacher.
Follow her on Facebook and Instagram.
📸 Want to book your own VIP Content Creation Day or Social Strategy Session? Let’s build something that feels like you. Visit kendrakeil.com or DM me to get started.